APA asked Openware to lead the digital campaign for Singpore 2019, which included rebranding, increase social media awareness and a completely new website. The ultimate goal was to increase spectactulars for the Singapore event and raise profile for future events.
Research - Information gathering from various stakeholders. Is there a common ground with other organisations?
How can we link up with them? By gathering existing background knowledge, we could see what the organisation knows and how relevant that information is.
Social Media - Creating a very a-hoc and tight social media calendar remotely.
Content creation - Produce content with specific relevant keywords in mind. What are potential powerboat web visitors looking for?
Digital Branding - Ensure brand vision is demonstrated through design both digital and print.
Artwork & Videography - Collate and use both professional and amateur taken photos/footage.
Collaboration - Team work between cross-functional teams was paramount and vital to the success of the campaign - as well as great organisational skills!
Website - Build website according to brand guidelines set by APA and structure content.
Build up before the event - Creating engaging post for existing Facebook followers, and increasing social media awareness by networking with other related organisations with the aim to gain more followers.
Live event coverage - Live updates using Facebook Posts and updating website on a regular basis.
Handover - Closure of Singapore 2019 campaign.
Outcome & Hightlights
Website - www.apachampionship.com
Facebook - Facebook.com/apachampionship
Video (via Facebook) - Over 44,000 views of Singapore Trailer genertated from both organic and paid boost.
Awareness - As a result of increase online presence, the event was reported in Straits Times - a mainstream Asia newspaper.
Hashtags #apachampionship #asiapowerboat
** Singapore trailer - edited video from previous championship videos
** Hong Kong - edited video from previous championship videos