Devise and deliver digital marketing solution for a Bristol's Thai Massage Spa - Sawadee Thai. Incorporate best practices to introduce digital marketing and online presence to a new business. Initiate a digital strategy to bring in new customers as well as retain and increase existing customer loyalty.
Discover and analyse - How potential new customers can find the new business. Let's go beyond looking at digital solutions.
Research - How to approach the market digitally and make an impact. What mediums do potential customers use?
Content creations - SEO and keyword optimisation. What content are customers looking for?
Digital Branding - Create something that is instantly recognisable and consistent.
Artwork - Imagery that's both engaging and professional.
Online presence - Register business with local directories to increase online presence and business validity/reputation.
Website Content Creation and SEO - Creation of intial articles and useful frequently asked questions page.
Social Media Platform - Facebook proved to be a good medium for direct communication in particular from new customers. A social media calendar was created along with Facebook promotions.
Customer Feedback - Ask how customers find the business. Using this data we could then make discussions on how best to focus marketing budget and efforts.
Branding: Produce consistent artwork for printing and social media.
Business intellgence - Collation of web and marketing analyatics data, meant we could determine the trends to help build a digital strategy.
Adjust: A mixture of some paid advertising and organic discover proved to be effective combination in gaining new customers. Feedback from the client suggested that most new customers were a direct result from the website via Google Search.
Outcome - creating those special moments
Hashtags: #sawadeethaibristol #sawadeethai
Keywords: Thai Massage in Bristol City Center.
Future work: Incentive for customers to leave feedback and personlised online booking app.