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Social Media

Social Media

Social Media is can be one of the most effective online communication and advertising channels.

Before we get started we need to come up with a plan. Without a plan, it’s like wandering around lost in a large forest and no map to guide you.

Here are some questions to ask when defining your social media marketing goals:

  • What do you hope to achieve through social media marketing?
  • Who are your target audience?
  • Where do your target audience “hang out”and how do they use social media?
  • What message do you want to send to your audience with social media marketing?

Depending on your business type should inform and drive your social media strategy. For instance if your business is food related and highly visual then you can get a lot of value from a strong presence on Instagram or Pinerest. However, a B2B might find more leverage on Linkedin.

How Social media marketing can help your business:

  • Increases website traffic
  • Building better conversions
  • Raising brand awareness and presence
  • Creating a brand positive identical
  • Enhance communications and interactions with key audiences.
  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences
  • The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!